Why Enrich?

About us

Enrich is an online learning platform dedicated to advancing social marketing and behaviour change practice.

Born out of Hitch Marketing – a B Corp-certified social marketing agency – Enrich was created to make the theory, tools, and insights we use every day accessible to a wider community of practitioners, students, and organisations.

Where it began

The platform was originally conceived as a way for students and professionals from across the world to learn together, bridging borders and sharing best practice in social marketing across every continent. Our ambition was (and still is) to create a space where ideas and evidence could be exchanged openly, helping to build capacity globally for tackling complex social challenges.

Then the pandemic arrived. While it paused some of our early ambitions, it also showed just how essential online learning could be. With people and organisations everywhere adapting to digital education, the value of a platform like Enrich became clearer than ever: a place to connect, learn, and upskill without being limited by geography.

Our mission

Today, our mission remains simple:

To demystify behaviour change theory and make it usable in day-to-day practice.
To share knowledge and best practice so more people can design, deliver, and evaluate effective campaigns.
To support organisations and individuals worldwide who want to embed social marketing approaches into their work, whether in health, education, community engagement, or beyond.

Frequently Asked Questions

Enrich is an online learning platform created by Hitch Marketing in partnership with the ISMA and ESMA, dedicated to sharing social marketing and behaviour change knowledge worldwide. We provide practical, evidence-based courses to help individuals and organisations design and deliver effective campaigns.

Our courses are designed for a wide range of learners — from public health professionals, educators, and campaign managers, to students and anyone interested in behaviour change and social marketing.

No. Some courses are designed for beginners, while others are tailored to professionals looking to deepen their expertise. Each course page outlines the recommended level of prior knowledge.

All courses are online and combine video lectures, reading materials, and practical exercises. Some courses also include instructor feedback and opportunities to submit assignments for review. You may enroll in either self-paced courses (where you study at your own pace – whether that be a single sitting, or across a number of weeks) or tutor-led courses, which are released one week at a time and feature live sessions with your tutor.

On completion, you’ll receive a professional certificate (digital) from Enrich or our partner organisations (such as iSMA for the Social Marketing Professional Certificate). This can be added to your CV or LinkedIn profile.

Yes. Enrich was designed from the outset to be international – learners from across the globe are welcome. All courses are currently delivered in English, as well as a number of translations to Spanish and Italian being developed.

Course fees vary depending on the course length and content. Each course page lists the current fee and any available scholarships or discounts.

You’ll need a stable internet connection and a device (laptop, tablet, or desktop). Some courses require textbooks or additional readings, which will be clearly noted in the course description.

This depends on the course. Some short introductions take only a few hours, while others (like the 12-week iSMA course) require a few hours each week to complete readings, review lectures, and submit assignments.

Definitely. We work with organisations to host or adapt courses for staff training. If you’re interested in a group or organisational licence, please contact us directly.

You can contact us via the contact form on this page. Additionally, students will be provided with a direct technical lead when they enroll in any courses.

Some courses require a select textbook to study, whilst others include all the materials you will require. These are detailed on the course overview pages.

Join us, learn with us, and be part of a community working to make behaviour change accessible across the globe.

At the moment, you’ll find our first courses live on the platform, with more being developed to cover a wide range of topics. Over time, Enrich will grow into a hub for training, collaboration, and learning – a space where anyone can access the knowledge and skills needed to deliver meaningful social change.

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